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With Christmas not far away, many are already beginning to stock up on festive essentials, and the traditional Christmas dinner remains a massive priority for most UK households. However, with the ongoing cost of living crisis, people across the UK are now looking towards everyday savings.
The cost-of-living crisis doesn’t seem to have dampened Christmas spirit too much, but many households are understandably now looking at ways to reduce the overall cost of the big day. The elves at Raisin UK have compared leading UK supermarkets Tesco, Asda, Morrisons, Sainsbury’s, Aldi, Iceland, M&S and Waitrose, on just how much it will cost to feed four people (with all the trimmings) this Christmas day.
Which supermarket is cheapest this Christmas?
In a like-to-like comparison using own-brand products to allow for competitive pricing, we have looked at leading UK supermarkets and compared the prices for the turkey, roast potatoes, stuffing, gravy, Brussels sprouts, carrots, pigs in blankets, parsnips, cranberry sauce, and the (controversial, depending on which side of the fence you sit) Yorkshire puddings.
We can reveal that Asda has the most festive magic with a full Christmas dinner only costing £20.89, with shoppers able to take huge advantage of their Just Essentials range to save hugely on products like stuffing and gravy! Aldi was the next-cheapest supermarket at £20.91, not leaving much between the retailers, and also offers the cheapest small whole turkey at £13.49.
On the other end of the scale, and perhaps unsurprisingly, Waitrose is the most expensive supermarket with a Christmas shop costing £35.15, which is 68% (or £14.26) more expensive than Asda on like-for-like products.
| Supermarket: | Total cost: |
|---|---|
| Asda | £20.89 |
| Aldi | £20.91 |
| Tesco | £23.23 |
| Morrisons | £24.00 |
| Sainsbury’s | £26.00 |
| Iceland | £26.15 |
| M&S | £33.15 |
| Waitrose | £33.15 |
Lidl was not included in the study as the supermarket didn’t have the same stock availability as competitors. Ocado was similarly not included due to stocking M&S products, with own brand products limited.
Which supermarket is the cheapest for a frozen turkey?
Aldi is the cheapest supermarket for a small frozen turkey this Christmas (feeding roughly 4-6 people), costing just £13.49, with Asda and Iceland only 1p more expensive at £13.50.
Meanwhile, M&S is just over £6 more expensive compared to Aldi, with Sainsbury’s and Waitrose both second-most expensive.
| Supermarket: | Total cost: |
|---|---|
| Aldi | £13.49 |
| Asda | £13.50 |
| Iceland | £13.50 |
| Tesco | £14.00 |
| Morrisons | £14.97 |
| Sainsbury’s | £16.00 |
| Waitrose | £16.00 |
| M&S | £19.50 |
Methodology
Data was gathered through the supermarket’s online website and in-store price checks where this data was not available. All data is correct as of 28th November 2022. The data looks at supermarket own-label products to allow for a fair comparison between prices. Portions will serve around 4-6 people.